BMW Attempts to Patent ‘New Number Between 3 And 4’

The German carmaker has its sights set on new opportunities

German carmaker BMW is struggling to find new demographic groups to exploit – but may have found a radical solution.

‘We have now used the numbers one, two, three, four, five, six, seven and eight for our main models ranges’ said a spokesman.

‘Obviously “nine” is out of the question, as it wouldn’t play well in our home market and people would take the mickey out of us in the UK and US’. 

The bulk of BMW’s sales have traditionally come from its 3 and 5 Series cars – but now that there is also a 4 Series range the company is running out of options.

‘We are waiting for legal approval before announcing the name of the new number – but we hope that it will quickly build brand recognition’.

The company is also reported to be exploring licensing opportunities, with potential royalties of several billion Euros forecast by 2025.

‘For example, we see great opportunities in markets where commodities are sold by weight – such as sugar, potatoes and cocaine’.